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Oliver Buchannon
Steve Richards

Using songwriting to uncover deeper persuasive copywriting skills.

The 19-Word Opening That Stopped Me Cold (And What It Teaches About Writing Hooks)

Dec 9, 2025

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4 min read

The 19-Word Opening That Stopped Me Cold (And What It Teaches About Writing Hooks)

How Springsteen drops you into a life in eight seconds...and what copywriters can learn from it.Issue #002: South of Bangkok, Thailand.Published Tuesday, December 9th, 2025

Steve Richards
Steve Richards
Are Songwriters the Real Persuaders?

Dec 2, 2025

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5 min read

Are Songwriters the Real Persuaders?

If emotion drives decisions, perhaps music has been the greatest teacher all along. Issue #001 – The Opening Note – South of Bangkok, Thailand. Published Tuesday, December 2nd, 2025

Steve Richards
Steve Richards

The Rhythm of Persuasion

Where great songwriting meets persuasive copy, one lyric at a time.

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